We have developed a policy to protect your privacy while providing a
valuable and personalised service. We want you to feel confident about
the privacy and security of your personal information.
This policy applies whether or not you choose to
register for Equibusiness' services.
Personal information -
We will not disclose your personally identifiable information to any person or company except where you have given us permission to do so, or if the law requires it, or where in good faith Equibusiness believes such action is necessary to fulfil the service.
Payment Security -
We take the security of your personal data extremely seriously. All payments
are made through our paypal account to ensure your peace of mind.
Data Protection registered -
We also follow strict security procedures as required by the UK Data Protection Act 1998; these cover the storage and disclosure of any information you've given us, preventing unauthorised access. The information you give us isn't sold on to other companies.
Equibusiness.com | Equibusiness
| www.HorseIT.com | HorseIT
Data Protection Update -
On the 25th May 2018, the new General Data Protection Regulation (GDPR)
shall come into effect. Under this new law, European standards in data
protection shall align with current technology standards. This is good
news for all individuals who are affected by data processing and shall
maintain standards in relation to the security of your personal data.
We have now updated our Privacy Notice in accordance with the new General
Data Protection Regulation.
What this means for you -
• Further protection
of your personal data;
of the European data protection; and
• Adoption of data
protection in line with technology changes.
At Horse IT Ltd, we understand that we have a responsibility to protect
and respect your privacy and look after your personal data.
This Privacy Notice, inclusive of our General Terms of Service, explains
what personal data we collect, how we use your personal data, reasons
we may need to disclose your personal data to others and how we store
your personal data securely. For clarity, Horse IT Ltd may be both data
controller and data processor for your personal data under certain circumstances.We
must advise that this policy is subject to change, so please check our
website on a regular basis for any further changes.
Data Protection law will change on 25 May 2018.
This Privacy Notice sets out your rights under the new
Who are we?
HorseIT is a provider of Equestrian services in the form of Equibusiness,
(the online equestrian directory). Competition Stallions Guide online
and in print, Arabian Stallion Guide online and www.HorseIT.com (Equestrian
Website services provided by our other trading name Solutions Website
Design, Equestian advertising sales and print production for British Breeding.
Jane Marson is the registered Data Protection Officer for Horse It Ltd.
Horse IT is registered Company No. 3827249 with registered offices at Valley
Farm Business Centre, Valley Farm, Sudbourne, Woodbridge, Suffolk. IP12
How the law protects you
Data protection laws state that we are only able to process personal data
if we have valid reasons to do so. The reasons we process your personal
data include, but not limited to, your consent, performance of a contract,
billing and to contact you.
How do we collect personal data from you?
We receive information about you from you when you use our website, complete
forms on our website, if you contact us by phone, email, live-chat or
otherwise in respect of any of our products and services or during the
purchasing of any such product. Additionally we also collect information
from you when you sign up, enter a competition, promotion or survey or
when you inform us of any other matter.
If you provide us with personal data about a third party (for example advertising
a Stallion or other on behalf of a different owner other than yourselves),
you warrant that you have obtained the express consent from the third party
for the disclosure and use of their personal data.
Your personal data may be automatically collected when you use our services,
including but not limited to, your IP address, device-specific information,
server logs, device event information, location information and unique application
What type of data do we collect from you?
The personal data that we may collect from you includes your name, address,
email address, phone numbers, website address, payment information (only
required for certain services). We may also keep details of your visits
to our site including, but not limited to traffic data, location data,
weblogs and other communication data. We also retain records of your queries
and correspondence, in the event you contact us.
Please be aware that any video, image, or other content posted, uploaded
or otherwise made available by you, whether published content or not, is
not subject to our Privacy Notice.
We merely process such data on your behalf, subject to our Terms and Conditions
and you are responsible for any applicable legal requirements in respect
of your content.
How do we use your data?
We use information about you in the following ways:
To process orders
that you have submitted to us;
To provide you with
products and services;
To comply with our
contractual obligations we have with you;
To help us identify
you and any accounts you hold with us;
To enable us to review,
develop and improve our services;
To provide customer
care, including responding to your requests if you contact us with a query;
To administer accounts,
process payments and keep track of billing and payments;
To detect fraud and
to make sure what you have told us is correct;
To carry out marketing
and statistical analysis;
To review job applications;
To notify you about
changes to our website and services;
To provide you with
information about products or services that you request from us or which
we feel may interest you, where you have consented to be contacted for such
To inform you of service
and price changes.
We will keep your personal data until we are informed that you wish to
withdraw from our services or unsubscribe to any of our information emails.
We shall retain your data only for as long as necessary in accordance
with applicable laws. On the closure of your account, we may keep your
data for up to 7 years after you have cancelled your services with us.
We may not be able to delete your data before this time due to our legal
and/or accountancy obligations. We may also keep it for research or statistical
purposes. We assure you that your personal data shall only be used for
these purposes stated herein.
Who has access to your personal data?
Here is a list of all the ways that we may use your personal data and
how we share the information with third parties. For clarity, we have
grouped them into the specific products and services that we offer:
Information & Marketing Emailers
emailers on advertising opportunities in Competition Stallions Guide,
Arabian Stallion Guide, HorseIT.com and in The British Breeder Magazine
Promotion of other equestrian services and products that may be of interest
Website Services including:
We process your data for administration, billing, support and the
provision of services. Your data (Registrant) may be sent to the domain
registrar outside of the EEA.
Webhosting, Dedicated servers, virtual servers -
your data for administration, billing, support and the provision of services.
Website builders and Ecommerce systems -
We process your
data for administration, billing, support and the provision of services.
Additionally, to provide customer domain and connection details to the service.
Your data is sent to third party suppliers both within and outside of the
Third Parties -
For the avoidance of doubt, we do not and
never shall sell your personal data to third parties for marketing or advertising
purposes. We may pass your personal data to third parties for the provision
of services on our behalf (for example processing your payment). However,
we will only ever share information about you that is necessary to provide
the service and we have specific contracts in place, which ensure your personal
data is secure and will not be used for any marketing purposes.
We may share your information if we are acquired by a third party and therefore
your data will be deemed an asset of the business. In these circumstances,
we may disclose your personal data to the prospective buyer of our business,
subject to both parties entering into appropriate confidentiality undertakings.
Similarly, we may share your personal data if we are under a duty to disclose
data in order to comply with any legal obligation or to protect the rights,
property, or safety of HorseIT, our customers, or others. This includes
but is not limited to exchanging information with other companies and organisations
for the purposes of fraud protection, credit risk reduction and dispute
policies. However, we will take steps with the aim of ensuring that your
privacy rights continue to be protected.
In preventing the use or processing of your personal data, it may delay
or prevent us from fulfilling our contractual obligations to you. It may
also mean that we shall be unable to provide our services or process the
cancellation of your service. You have the right to object to our use
of your personal data, or ask us to delete, remove or stop using it if
there is no need for us to keep it. This is known as your right to be
forgotten. There are legal and accountancy reasons why we will need to
keep your data, but please do inform us if you think we are retaining
or using your personal data incorrectly.
Our Privacy Notice shall be made clear to you at the point of collection
of your personal data. You can view, edit or delete your personal data
through the Equibusiness admin that you have or via informing us directly
by email to firstname.lastname@example.org
You have the right to ask us not to process your personal data for marketing
purposes. If you choose not to receive marketing communications from us
about our products and services, you can email us directly or unsubscribe
Accessing and updating your data
You must maintain the accuracy of your information and ensure all your
details, including but not limited to, name, address, title, phone number,
e-mail address are kept up to date at all times. You must do this by updating
your personal details within your Equibusiness admin or by emailing us direct
for us to manually update to email@example.com
You have the right to access the information we hold about you. Please email
your requests to firstname.lastname@example.org
so that we can obtain this information for you.
Links to other sites
HorseIT may provide links to third party sites. Since we do not control
those websites, we encourage you to review the privacy policies of these
third party sites. Any information that is supplied on these sites will
not be within our control and we cannot be responsible for the privacy policies
and practices of these.
Where we store your personal data
We follow accepted ISO standards to store and protect the personal data
we collect, including the use of encryption if appropriate.
All information you provide to us is stored on our secured server.
Any sensitive data (payment details for example) are destroyed after payment
has been processed.
Where we have given you (or where you have chosen) a password which enables
you to access certain parts of our website, you are responsible for keeping
the password confidential. We ask you not to share a password with anyone.
We agree to take reasonable measures to protect your data in accordance
with applicable laws and in accordance with our General Terms and Conditions:
In the event of a data breach, we shall ensure that our obligations under
applicable data protection laws are complied with where necessary.
Please e-mail any questions or comments you have about privacy to us at
Your right to make a complaint
You have the right to make a complaint about how we process your personal
data to the Information Commissioner: https://ico.org.uk/concerns/
Information Commissioner's Office
Tel: 0303 123 1113